October 7, 2009 - Newsday
"Who's Cooking: Lisa Basini of Smithtown"
The owner of The Baking Coach - a business that teaches baking skills in libraries, schools and private at-home lessons.
September 8, 2009 - Newsday
"Wedding cupcakes a popular alternative"
In some cases, cupcakes can be cheaper than a traditional cake. And they create less waste because guests can take the treats home as favors, says Lisa Basini of Baking Coach in Smithtown.
February 2011 - Long Island Woman
"Chocolate and Fruit; A Passionate Combination"
Receiving chocolate covered fruit from a loved one says, 'I love you, I care about you and I don't care if you get a little chubby.'
October 2012 - When Baking, C is for Cookie and Coach
"Lisa Basini Bringing Back Baking 1 Home at a Time"
HUNTINGTON — Lisa Basini, founder of The Baking Coach, Inc., is determined to bring old school baking back one home at a time. Her mission is to make baking simple and easy in the comfort of your own kitchen. With the holiday season around the corner, what is better than the smell of a freshly baked fruit tart lingering throughout your home?
Links
December 2012 - Domino® Sugar, Sweet Inspirations
"Domino® Light in the Kitchen"
Before we introduced Domino® Light, we tested it extensively on a range of recipes. Our baking consultant, Lisa Basini, quickly became a fan. “Domino® Light dissolves easily and creams beautifully,” Lisa says. “In breads, it activates yeast the way pure sugar does. You won’t feel you’re deprived of anything!” (For more about Lisa, see our Baker’s Profile.)
Baking Coach in the News
Baking Coach frequently appears in the media. Lisa Basini has been featured in Newsday, LI Pulse, NBC New York, and Momtrepreneur. Click below to find articles and media appearances.
January 1, 2011 - Kidsday (Newsday)
"Kidsday works with The Baking Coach"
She is the owner of The Baking Coach in Huntington. She enjoys teaching kids and adults how to bake there.
March 16, 2010 - Newsday
"Baking coach will come to your home"
Want a private lesson? Smithtown's Lisa Basini is the Baking Coach.
April 2012 - Domino® Sugar
"Domino® Light in the Kitchen"
A beautifully decorated cake is more than dessert: it's a centerpiece that turns any occasion—Mother's Day, Father's Day, graduation, anniversary, wedding shower—into a memorable celebration. And nothing says "extra special" like a cake you baked and decorated yourself.
Beth Whalen
West Islip Public Library
Testimonials
We had the Baking Coach at the West Islip Public Library this year and had nothing but positive feedback from the children's parents! And with such excitement from the children that participated, we had to book Lisa for another program!"
October 28, 2007 - LI Pulse
"Lonely Long Islander"
Want a private lesson? Smithtown's Lisa Basini is the Baking Coach.
October 19, 2011 - Journographica
"The Baking Coach"
This is the story of Lisa Basini, the baking coach. She started her own business and is dedicated to teaching people how to bake in the comfort of their own kitchen.
A Baking Entertainment Company
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